Privacy Policy

This Privacy Policy describes how Little Acres Clothing Co (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit or make a purchase from our website.


Personal Information We Collect

When you visit our site, we automatically collect certain information about your device, including:

  • Web browser

  • IP address

  • Time zone

  • Cookies and browsing behaviour

We also collect information about how you interact with our website, including pages viewed and referring websites.

When you make a purchase or attempt to make a purchase, we collect:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment information (processed securely via our payment providers — we do not store full credit card details)

We refer to this as “Personal Information”.


How We Use Your Information

We use your Personal Information to:

  • Process and fulfil your orders

  • Communicate with you regarding your order

  • Provide customer support

  • Screen orders for potential fraud

  • Improve and optimise our website

  • Send marketing communications (if you have opted in)


Sharing Your Personal Information

We share your information with trusted third parties to help us operate our business, including:

  • Shopify Inc. (our ecommerce platform)

  • Payment providers

  • Shipping and fulfilment providers

  • Analytics providers such as Google Analytics

We may also share your information if required to comply with laws or to protect our rights.

We do not sell your personal information to third parties.

We may also share information with advertising and analytics partners, including TikTok, to measure advertising performance, personalise advertising, build audiences and understand how customers interact with our website.


Marketing Communications

If you subscribe to our mailing list, you may receive marketing emails or SMS messages.

You can unsubscribe at any time by:

  • Clicking the unsubscribe link in emails

  • Following opt-out instructions in SMS messages


Cookies

We use cookies and similar technologies to:

  • Improve your browsing experience

  • Analyse website traffic

  • Personalise content and advertising

You can control cookies through your browser settings. Disabling cookies may affect how our website functions.

We use technologies such as pixels, cookies and server-side event tracking, including TikTok Pixel and TikTok Events API, to measure website activity and improve the relevance and performance of our advertising.


Data Retention

We retain your Personal Information for as long as necessary to:

  • Provide our services

  • Comply with legal and tax obligations

  • Resolve disputes

You may request deletion of your data where legally permitted.


Your Rights

You have the right to:

  • Access the personal information we hold about you

  • Request correction or updates

  • Request deletion of your information

If you are located in the European Economic Area (EEA), you also have rights under the GDPR.

To exercise any of these rights, please contact us.

Security

We take reasonable steps to protect your Personal Information. Payments are processed securely through trusted providers and we do not store full credit card details.


Do Not Track

Please note that we do not alter our data collection practices when we detect a “Do Not Track” signal from your browser.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements.

Contact Us

If you have any questions about this Privacy Policy or would like to make a complaint, please contact us via our Contact Us page.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).